: NFL signs $110 billion media rights deal — Amazon will get exclusive rights to Thursday Night Football

Last Updated: March 18, 2021 at 11:47 p.m. ET

First Published: March 18, 2021 at 4:42 p.m. ET

Amazon Prime Video will get exclusive rights to Thursday Night Football as part of the deal

Amazon will get exclusive rights to Thursday Night Football.

sajjad hussain/Agence France-Presse/Getty Images

The National Football League has signed long term agreement with its media partners to distribute NFL games, the league announced on Thursday. The NFL and its partners, who include CBS, ESPN/ABC , FOX, NBC, and Amazon
signed an 11-year contract worth a total of $110 billion, according to Sports Business Journal.

As part of the deal, Amazon Prime Video will receive exclusive access to the NFL’s Thursday Night Football package. The Viacom-owned
CBS will continue to broadcast Sunday afternoon games on linear television as well as its newly launched streaming service Paramount . Fox will continue to broadcast Sunday afternoon games and NBC will continue to hold the rights to Sunday Night Football, the most watched television property from the NFL. ESPN will broadcast Monday Night Football games and the Disney-owned
will be part of the Super Bowl network rotation. “NFL games are the most watched live programming in the United States, and this unprecedented Thursday Night Football package gives tens of millions of new and existing Prime members exclusive access to must-watch live football on Prime Video,” Mike Hopkins, SVP of Prime Video and Amazon Studios said in a statement. “NFL fans from across the country will enjoy a premium viewing experience with Thursday Night Football, as well as access to a broad selection of content including award-winning Amazon Originals available on Prime Video.” The new deal will nearly double the NFL’s media revenue.



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